This beauty brand is looking past gender

Fluide markets its makeup to everyone

This beauty brand is looking past gender
Stars Insider

14/03/18 | StarsInsider


Most beauty brands market their products to women. In the modern world, makeup is becoming universally adopted, and brands are now starting to make moves to reflect that. Fluide is a makeup brand that uses male, female, and non-binary models to market their products.

"Fluide came together around the idea that makeup can be a tool of transformation and a powerful means of self-actualization," the brand's co-founder and Creative Director, Isabella Giancarlo, told Teen Vogue. "It was important to showcase and celebrate the self-expression of people of all gender expressions and identities—and continue to work to represent an inclusive and expansive definition of beauty. Representation was a big part of the genesis of the brand, but equally important to us is giving back."

Fluide donates its sales to Callen-Lorde, an organization that provides healthcare to LGBTQ people, and the Sylvia Rivera Law Project, which works to legally protect people who self-determine their gender identity.

With a range of colors and styles, Fluide has makeup for everyone. You can check out this revolutionary brand here.


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