ASOS shows the same clothing items on different sized models
The fashion retailer is making steps towards body inclusivity
The online-only clothing retailer ASOS is making momentous steps towards making the fashion industry body inclusive. For many people, online shopping is always a gamble. When you don't look exactly like the size 0 model on your screen, it's impossible to know how a garment will fit your figure.
As a way to combat industry norms, ASOS now shows the same clothing item on different sized models. "We’re always testing new technology that can make our customers’ experience even better," the brand wrote, according to Teen Vogue. "In this case, we’re experimenting with AR to show product on different size models, so customers can get a better sense of how something might fit their body shape."
The public has been showering the brand with praise for making online shopping more accessible for every body type. One Twitter user said, "This is super helpful! Definitely have had to return stuff as I just didn't realize it would look so different on somebody with my body shape! So pleased to see all beautiful shapes and sizes represented."
The movement toward inclusivity in the fashion industry has been gaining popularity as of late, though only time will tell if other retailers follow ASOS's lead.