The new Diet Coke looks a lot like LaCroix
Is Diet Coke copying their style?
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Diet Coke is dead, long live LaCroix! Well, not exactly, but Coca-Cola is releasing some awfully LaCroix-reminiscent new flavors in what looks like a significant rebranding effort as Diet Coke sales dip.
The four new flavors—Twisted Mango, Zesty Blood Orange, Feisty Cherry, and Ginger Lime—come in skinnier 12-oz cans with a stripe of color. It seems unlikely that the new flavors will be enough to draw back customers who have quit drinking soda or switched to sparkling waters like LaCroix, but weirder things have happened.
That said, it’s hard to forget the massive failure of the beverage company’s attempt to reformulate regular Coke, so any change in flavor is a known risk for Coca-Cola. There was a massive uproar among fans when they released their “New Coke.”
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