Coca-cola is releasing an alcoholic version of the canned soda
Head to Japan for a boozy coke
Using Coca-cola as a mixer for alcoholic cocktails is no new concoction. However for the first time, there will be an alcoholic version of the soda sold in a can.
Being released in Japan, it will be what's called a Chu-Hi. A canned beverage that is traditionally made with the spirit shōchū, carbonated water, and lemon. Now, consumers can get the same drink, but made with a Coke.
"We haven’t experimented in the low alcohol category before, but it’s an example of how we continue to explore opportunities outside our core areas," president of Coca-Cola Japan, Jorge Garduño, said on the company blog.
While some products that are released in specific markets are being tested for a wider reach, Coca-cola is planning on keeping the alcoholic version of the soda just on Japanese shelves. "It makes sense to give this a try in our market. But I don’t think people around the world should expect to see this kind of thing from Coca-Cola," Garduño said.
Want to crack open a can of the alcoholic coke? Head to Japan for the specialty drink.
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