Most and least trusted brands in Australia
Things have changed since July
While the top four most trusted brands in Australia all held onto their spots, several other companies have slipped in the rankings since the previous study in July 2018.
Developments like product recalls, a Royal Commission or a negative news story can all contribute to a sudden reversal of fortunes for a brand.
Here are the most and least trusted brands in Australia as of November 20, according to Roy Morgan.
LIFESTYLE Animal kingdom
CELEBRITY Celebrity deaths
HEALTH Middle age