IHOP causes a stir in brilliant marketing scheme
The famous pancake chain is aiming to beef up its sales by changing its name
FOOD Restaurant
Last week, IHOP teased a big change to the chain by flipping their logo to read IHOb. While people guessed the 'b' stood for breakfast or brunch, the chain created a poll for Twitter users to vote on whether it stands for biscuits, bacon, butternut squash, or barnacles.
While it is a brilliant plan, hundreds of people are still taking the opportunity to poke fun at this marketing scheme, including A&W, the popular burger joint: