Art, obsession, and identity
You may think this simple logo is just a "b." But the circle actually represents a human head. And the "b" is meant to represent headphones.
You may think there's nothing special about a "P" placed in the middle of a bright red circle. But the company’s signature "P" also doubles as an illustration of a map pin.
The go-to place for many shoppers, have you ever wondered what the little arrow at the bottom of the logo means? Well, the arrow demonstrates the wide variety of stuff sold on Amazon. Literally, from a to z.
The company's founder, Michael Dell, said that the goal of his company was to "turn the world on its ear." So, they started with the sideways E.
It's easy to miss the hidden message of FedEx. But if you look at the space between the E and the x, you'll see that it's an arrow pointing forward.
Why does the tech giant have a bitten apple as its logo? It's actually a practical reason. The designer made the bite mark for scale, so that a smaller logo would still look like an apple and not a cherry.
The angled letters of Gillette are meant to look razor-sharp. And the "G" and the "i" have been cut to symbolize the brand’s signature product.
The white circle is a bicycle wheel, the "R" in TOUR is a person, and the "O" is the back wheel. Definitely a clever logo!
Most people focus on the company's name. But those diagonal stripes have a meaning. They're intended to look like a mountain, where elite athletes push themselves to climb against all odds.
While looking at the Goodwill logo, you might see a smiling face. But it's actually just a larger version of the "g" in the word Goodwill, which appears at the bottom of the logo.
Sun Microsystems pulled off a clever marketing and branding strategy. If you turn the logo around, you'll see that the word "Sun" is always there.
This logo features a colorful peacock, which is why NBC is nicknamed the Peacock Network. The six feathers represents the original six divisions of the network. Plus, the peacock’s head is facing right, which is meant to represent their eye on the future.
Ever had a piece of this delicious Swiss chocolate? Then you've probably noticed the mountain on its logo. And if you look closer, then you'll see that there's a bear on it. The bear is the official symbol of the Swiss town of Bern, where Toblerone is originally from.
The Google logo is made up of primary colors, except for that green "l." This is because the iconic company wanted to highlight the idea that they don't follow rules.
Those horizontal lines on the IBM logo symbolize the equal sign, which represents the company's dedication to equality.
The Subway logo features arrows pointing in opposite directions to represent the entrance and exit of a subway station.
A massive source of information, there's a reason why its puzzle logo isn't complete. The unfinished globe represents that the site is built on user submissions, which can never be completed.
The name of the French supermarket giant means "crossroads" in English. Which is why their logo features arrows pointing in opposite directions. Also, if you look on the negative space of the logo, you'll be able to spot the letter "C."
Aren't the "L" and "G" configured into a smiley face? Apparently not. According to LG, the logo stands for the world, future, youth, humanity, and technology.
The four circles represent the four companies that made up the Auto-Union Consortium in 1932: DKW, Horch, Wanderer, and Audi.
This logo might look pretty simple, but the blue stripes actually represent an electromagnet and the Golden Gate Bridge, to honor its namesake, San Francisco.
The Hyundai logo is meant to represent two people shaking hands. One is a salesperson, and the other is a satisfied customer.
You might have thought that the red dot over the "i" was meant to give the logo a pop of color. But in reality, the red dot is a bowl of salsa. The two "t's" are people, and the yellow triangle in between them is a chip.
If you look closely at the logo of the famous ice-cream chain, you'll see the number 31 in the initials. That's actually the number of flavors the company began offering in 1953.
Sony wanted the logo to represent the integration of analog and digital technology. The "V" and "A" are drawn to show an analog wave. The "i" and "o" represent binary code, which is a computer language comprised of ones and zeros.
Famous for their sunglasses, Ray-Ban actually incorporates a subtle illustration of a pair of shades in the "B." Just turn your head to see it.
Every early 2000's gamer knows Nintendo GameCube well. But what about the logo? Well, if you pay close attention to the negative space between the boxes, you'll actually make out the letters "G" and "C" in that same logo.
How hidden meanings shape well-known logos
Logos carry deeper, more complex messages than you think
LIFESTYLE Curiosities
Logos are everywhere, and we as consumers see them on a daily basis. But while they can be eye-catching, have you ever stopped to really look at them? You may be surprised to find out that there's more to them than meets the eye. You'll find that colors, fonts, and even certain placements have an intentional meaning with regards to the company's values and products.
Intrigued? Then click on to discover the hidden messages in logos you see all the time.