A system built on division and enforced by brutality
Social media isn’t just something we scroll through anymore. It has become a big part of how we live, learn, and stay connected. Whether it’s for catching up on trends, reading the news, or just passing the time, more and more people are turning to platforms like TikTok, Instagram, and Facebook every day. Nearly 67.4% of the world's population, around 5 billion people, are now active on social media.
And the time we spend on these platforms? It keeps going up. On average, people worldwide spend about two and a half hours a day online, but in some countries, the numbers are even higher. Curious to know which parts of the world are glued to their screens the most? Keep scrolling to find out.
Japan has 97 million users of social media, representing about 78% of the total population. Some of the popular platforms include LINE, TikTok, YouTube, Facebook, Instagram, and X (formerly known as Twitter). On average, the overall social media usage is 46 minutes per day, which is one of the lowest in the world.
South Korea has 48.9 million social media users, accounting for nearly 95% of the total population. The number suggests a high level of social media adoption in the country. South Koreans spend about an hour and 16 minutes on social media on average per day.
According to the latest reports, there are 14.8 million active users of social media. This means that about 81% of the population uses social media platforms. Facebook, Instagram, Messenger, LinkedIn, and X are some of the most popular platforms in the country. The daily screen time per user on social media stands at one hour and 35 minutes.
In the UK, about 55 million people are active users of social media, accounting for 79% of the country’s population. The number continues to grow, with a million new users accessing social media platforms every year. The average user spends one hour and 37 minutes on social media per day.
About 65 million Germans use social media, which makes up 77% of the entire population. Some of the popular platforms include Facebook, Instagram, Messenger, LinkedIn, and YouTube. The daily screen time on social platforms averages one hour and 46 minutes.
About 73% of the population in Greece uses social media. It means that Greece has 7.32 million active social media users. On average, people here scroll social media for one hour and 44 minutes every day.
Latest studies suggest that Canada has 31.7 million active users of social media. For perspective, that is about 80% of the country’s population. Facebook remains the most popular platform, followed by Instagram and X. On average, Canadians spend one hour and 46 minutes daily scrolling through posts and reels.
In Italy, a sizeable portion of the population is active on social media. About 71% of Italians, or 42.2 million individuals, spend an average of one hour and 48 minutes per day on social media platforms like Facebook, Instagram, Messenger, LinkedIn, and others.
The total number of social media users in France is 50.4 million, which is about 75.7% of the entire population. Some of the biggest platforms include Facebook, Instagram, YouTube, TikTok, and LinkedIn. The average daily time spent on social media stands at one hour and 48 minutes, matching the daily usage in Italy.
Denmark has 4.69 million active social media users, making up roughly 78% of the country’s population. Platforms like Facebook, Instagram, X, and LinkedIn are among the most popular. Surprisingly, there are more active users on LinkedIn than on Facebook or Instagram. On average, Danes allocate one hour and 50 minutes every day for social media use.
About 78% of Australians are active on social media. That is nearly 21 million people! A significant portion of social media usage is driven by platforms like TikTok, YouTube, Facebook, Instagram, and WhatsApp. The average Aussie spends one hour and 51 minutes scrolling on these social media apps.
With 4.11 million active social media users, 77% of Ireland’s population relies on Facebook, Instagram, YouTube, TikTok, and other platforms for news, entertainment, and interaction. Their daily screen time on social media stands at one hour and 52 minutes.
China has the highest number of social media users in the world—a staggering 1.08 billion people who make up 76.5% of the country’s population. Though conventional platforms like Facebook, YouTube, and X are blocked, Chinese platforms like WeChat, Bilibili, Weibo, Douyin, and others dominate the social media landscape. The average daily social media use in China is one hour and 54 minutes.
Sweden leads the Nordic region in social media usage, with 81.4% of its population actively engaging on platforms. That’s about 8.65 million people using apps like Facebook, Instagram, YouTube, Pinterest, and more. On average, Swedes spend around two hours each day scrolling, watching, and interacting online.
New Zealand has 4.14 million active users on social media, which is nearly 80% of the population. Facebook is popular with older individuals, while the younger demographics prefer to spend time on Instagram, YouTube, and TikTok. On average, the Kiwis are on social media for two hours and three minutes every day.
With 253 million active users, roughly 73% of the population engages with social media, and the number of users is growing every year. Between January 2024 and 2025, seven million new users joined social media platforms. According to the latest data, Americans log an average of two hours and nine minutes on social media each day.
Israel currently reports 6.82 million active social media users, accounting for 72.7% of its population. The most frequently used platforms are Facebook, Instagram, Telegram, YouTube, TikTok, and others. Average daily usage reaches two hours and 17 minutes, highlighting the extent to which these platforms influence everyday life and social habits.
Russia has about 106 million social media users, or around 73.4% of the population. Popular platforms like Facebook, Instagram, and YouTube have restricted access under new laws. However, services like Odnoklassniki, VKontakte, Telegram, TikTok, and others continue to draw users online. Russians spend an average of two hours and 23 minutes daily on these platforms.
Social media plays a significant role in shaping public opinion and daily life. About 34% of the population—491 million individuals—engage with social media platforms. This number has been steadily growing on platforms like Facebook, Instagram, YouTube, X, and others. Statistics indicate a daily average of two hours and 28 minutes on social media, but the figure continues to climb.
In Turkey, social media isn't just a pastime. It has become a daily ritual for over 50.4 million people, or around 67% of the population. Whether it’s catching up on the latest trends on TikTok, sharing stories on Instagram, or networking on LinkedIn, users are logging an impressive two hours and 43 minutes each day.
An estimated 51 million individuals use social media in Egypt. This number corresponds to roughly 43% of the total population. The most popular platforms include Facebook, Messenger, Instagram, TikTok, and YouTube. Users here spend an average of two hours and 49 minutes on social media every day.
Social media penetration in Argentina stands at 70%, with 32.2 million users. The most commonly accessed platforms are Facebook, Instagram, and YouTube. The average Argentinian user spends three hours and five minutes per day on social media.
After China and India, Indonesia has the most number of social media users, about 143 million. They represent almost 50% of the population. The time they devote daily, three hours and eight minutes, speaks to its growing influence on everyday routines.
According to recent data, 70% of the Mexican population now actively uses social media, totaling approximately 93 million people. The most frequently used platforms include Facebook, Instagram, TikTok, Messenger, and YouTube. Average daily usage reaches three hours and 12 minutes.
Nigeria is home to 38.7 million active social media users who represent a mere 16% of the population. The average daily time spent on popular platforms like Facebook, Instagram, and TikTok now stands at three hours and 23 minutes.
Brazil leads the Latin American region in social media usage, with 144 million individuals actively engaging with popular apps. That’s about 68% of the population using Instagram, TikTok, Facebook, and YouTube. On average, Brazilians spend around three hours and 32 minutes each day on social media.
Social media adoption is high in the Philippines, with approximately 114 million active users who represent almost 98% of the population. On average, they spend about three hours and 32 minutes scrolling, swiping, and watching social media content, just like Brazil.
South Africa has 26.7 million social media users, and they account for nearly 41.5% of the total population. Between 2024 and 2025, 700,000 new users started using social media. On average, South Africans spend about three hours and 36 minutes on social media daily.
Chile has around 15 million social media users, making up roughly 75% of its total population. Platforms like Facebook, Instagram, TikTok, and X are among the most widely used. On average, people in Chile spend about three hours and 39 minutes per day online.
Kenya stands out globally for its high level of social media engagement, with over 15 million people regularly using platforms such as TikTok, Facebook, and YouTube. On average, users in Kenya spend four hours and 13 minutes online each day, which is more than any other country in the world. This heavy screen time reflects how crucial digital platforms are in everyday life and social interaction.
Sources: (DataReportal) (Haymarket Media Ltd.) (Visual Capitalist) (Statista)
See also: The surprising ways social media can impact your teen
Countries that spend the most time on social media
Around 5 billion people use social media every day
LIFESTYLE Internet
Social media isn’t just something we scroll through anymore. It has become a big part of how we live, learn, and stay connected. Whether it’s for catching up on trends, reading the news, or just passing the time, more and more people are turning to platforms like TikTok, Instagram, and Facebook every day. Nearly 67.4% of the world's population, around 5.3 billion people, are now active on social media.
And the time we spend on these platforms? It keeps going up. On average, people worldwide spend about two and a half hours a day online, but in some countries, the numbers are even higher.
Curious to know which parts of the world are glued to their screens the most? Keep scrolling to find out.