Users on YouTube span across a wide range of age groups. However, the most common group is made up of 25 to 34-year-olds.
More than 90% of people have said that they discovered new brands or products on YouTube. Given the reach youTube has, this can be a great place for brands to advertise.
A whopping 70% of the watch time on YouTube is due to the advanced recommendation algorithm. This algorithm learns what someone likes or prefers and then suggests similar content.
Would you believe that 12,000 hours of video content is uploaded to YouTube each day? Well, it's true! Creators are continually developing engaging content.
When consumers want to buy something, YouTube can help sway their decisions. Over 50,000 product review videos on YouTube were watched on mobile within the last two years.
YouTube accounts for 37% of the world's mobile internet traffic. People use YouTube for many reasons and often rely on it as a trusted source.
The creators who earn the most revenue from YouTube are those found in America. Revenue on YouTube is measured by the amount earned per 1,000 views, a figure known as Revenue per mile (RPM).
Mobile devices account for 63% of views on YouTube videos. It can be so easy to pull out your phone while commuting or while relaxing in the evening and watch YouTube videos.
More than a quarter of news readers use YouTube to obtain news, opinions, and facts. Major players like BBC and Sky News use the platform to deliver live or pre-recorded coverage.
YouTube's automatic captions are usually 60% to 70% accurate. Creators should speak as clearly as possible to help minimize errors.
In 2024, YouTube was valued at over $US30 billion. This global powerhouse is always growing and has a lot of influence.
As of 2024, 2.5 billion active monthly users called YouTube home. It delivers tailored search results and covers a broad range of topics ranging from comedy to health and wellness as well as much more.
More than 40% of retail shoppers have bought products they saw on YouTube.
YouTube has stood the test of time and today, 10 million users engage with live content on YouTube every day.
There are over 100 million paid subscribers to YouTube Music and YouTube Premium.
While it's possible to use YouTube to learn and practice other languages, 66% of videos are in English.
YouTube can be an extremely powerful platform for advertising. Ads there have the potential to reach one in three humans on Earth.
In the first quarter of 2024, YouTube generated $8.1 billion.
YouTube is multicultural and 41% of YouTube users from the US are ethnically diverse. According to Think With Google consumer insights, Hispanics make up the largest portion.
In addition to simply being entertained with YouTube videos, users can also improve their health and wellness. Health-related videos are used by 59% of adults in the US.
YouTube has over 63 million creators on its platform. These creators have access to tools and analytics to help them boost their online presence.
Users on YouTube usually watch content for about 40 minutes each session. The sheer amount of content available, plus the tailored algorithm, draws users in and keeps them hooked.
YouTube's total users are 54.4% male and 45.6% female. Different age groups can show different percentages, but in general, there is a relatively close split amongst genders.
YouTube is aiming to be carbon neutral by 2030 through carbon-free energy use, carbon offsetting, and making its buildings more sustainable.
YouTube is known globally for its video-form content. Creators will upload their videos and users can consume and engage with them in numerous ways. From beauty product tutorials to comedy shows and even to music and beyond, YouTube houses more content than you might imagine!
In this gallery, we'll explore statistics and facts about YouTube that might shock you. Whether you're a YouTube user or not, this impressive business is worth paying attention to.
Curious about YouTube? Click through now to find out more.
More than 500 million educational videos are viewed on YouTube every day. Videos can include tutorials, documentaries, and training sessions from teachers and professors.
YouTube is available in more than 100 countries and supports more than 80 languages. This global presence is quite impressive!
YouTube supplies its creators with a "Partner Program" platform which enables creators to earn revenue through ads and other monetization features.
Sources: (Charle)
See also: Ways social media has changed over the past decade
The most subscribed channel on YouTube belongs to Mr. Beast. This content creator is known for putting on large stunts such as giving away a private island and being buried alive.
Mr. Beast is YouTube's top earner making about $82 million within the last year.
Impressive statistics and facts about YouTube
YouTube's impressive global reach
LIFESTYLE Technology
YouTube is known globally for its video-form content. Creators will upload their videos and users can consume and engage with them in numerous ways. From beauty product tutorials to comedy shows and even to music and beyond, YouTube houses more content than you might imagine!
In this gallery, we'll explore statistics and facts about YouTube that might shock you. Whether you're a YouTube user or not, this impressive business is worth paying attention to.
Curious about YouTube? Click through now to find out more.