A Cold War tale of innovation, investment, and ideology
In 2025, the way we search for products online offers a revealing glimpse into how our needs, habits, and priorities are changing. More than just a reflection of what’s popular, search trends are a window into the global mindset. As digital convenience continues to shape consumer behavior, people are now gravitating toward products that align with healthier lifestyles, sustainable choices, and functional living. Whether simplifying daily routines, optimizing well-being, or adapting to hybrid workspaces and tech-driven living, our online searches show that practicality and purpose play a bigger role than ever in our buying decisions.
What we shop for also speaks volumes about the times we live in. Consumers today are more selective, often choosing quality over quantity, and purpose over impulse. A rising interest in products that promote mental wellness, save space, reduce waste, or support personal growth shows that our priorities are shifting. These changing preferences not only reflect what's trending but also what we now consider essential in a fast-paced, digitally connected world.
This gallery captures the pulse of what people around the world are looking for and why those choices matter more than ever. Intrigued? Click on to find out the most searched online products in 2025.
For new parents, peace of mind is everything. That’s exactly what baby monitors offer. Today’s baby monitors go far beyond basic audio functions. They feature high-definition video, night vision, two-way communication, temperature sensors, and even smart integration with phones or home assistants.
As technology continues to evolve, baby monitors have become more accessible and user-friendly. They come in different price ranges, depending on the features they have. The global monthly searches for baby monitors now stand at approximately 180,000.
In cities where air pollution poses serious health risks, air purifiers are no longer a luxury but a necessity. Not only do they help filter out allergens and pollutants, but they also tackle odors and even reduce traces of heavy metals in the air.
The most effective ones come with HEPA filters and UV-C light, which can clear out harmful bacteria, viruses, and fungal spores. It’s no wonder more people are investing in them. Air purifiers see around 600,000 global searches every month.
Concerns about the environmental impact of plastic waste have prompted a major shift in consumer behavior, with more people actively seeking sustainable alternatives in their everyday lives. Reusable water bottles have become one of the simplest yet most impactful switches for those aiming to reduce their carbon footprint.
From students and office-goers to athletes and travelers, reusable water bottles are now a staple item, blending functionality with eco-conscious design. Many come equipped with insulation, built-in filters, or even smart tracking to monitor water intake. Their popularity is reflected in the global monthly search volume, which stands at an impressive 610,000.
Sofa beds strike the perfect balance between style, comfort, and practicality, making them a go-to choice for modern living. In a world where space is often limited, especially in urban homes, these versatile pieces of furniture make it easier to get more out of every square foot.
Whether you're accommodating overnight guests, furnishing a compact guest room, or living in a studio apartment, sofa beds offer an effortless way to switch from lounging to sleeping. Many models now feature smooth, user-friendly mechanisms, making the transition from sofa to bed a simple, one-step process. It’s no wonder that "sofa bed" sees nearly 794,000 global searches every month.
Matcha has taken the world by storm, and it’s easy to see why. From lattes and energy drinks to desserts like ice cream, pancakes, and mochi, this vibrant green mix has made its way into all kinds of recipes.
It’s especially popular among those looking to cut back on caffeine and switch to a gentler, more balanced alternative to coffee. As more people discover its health benefits, demand for matcha continues to grow, and with around 800,000 searches each month, it’s clear that this trend isn’t slowing down anytime soon.
Cargo pants are making a big comeback, and it’s not hard to see why. With their roomy pockets, relaxed fit, and effortless style, they strike the perfect balance between practicality and fashion. From laid-back streetwear to dressed-up casual looks, they’re incredibly versatile.
Popular fashion brands and celebs have jumped on the trend, while influencers are showing off creative ways to style them. The result? A steady rise in popularity, with nearly a million search queries for cargo pants every month. It proves that this trend is here to stay.
Mobile phones are the windows to the world. Be it social media, online games, or searching for information, there’s a considerable increase in our screen time year on year. This also causes mobiles to consume power more than ever before.
Power banks make charging on the go easy. They have gained immense popularity, becoming a must-have product for many. This indispensable product has about 1.2 million monthly searches around the world.
Smartwatches have come a long way from being just a tech accessory. They’ve evolved into powerful tools that blend convenience, connectivity, and wellness tracking. Today’s smartwatches can monitor everything from your heart rate and daily steps to blood pressure, sleep quality, and even stress levels.
Beyond health, they also let you stay connected with features like contactless payments, notifications, text messages, and app alerts, all from your wrist. For many people, smartwatches have become an integral part of their daily digital routine. With such versatility and functionality, it’s no surprise that global monthly search volume for "smartwatch" hovers at around 1.3 million.
As the world moves towards a future that will be wireless, the demand for cordless products is already on the rise. Not surprisingly, the wireless mobile charger is one of the most searched products online.
Beyond the convenience of powering devices without a cord, a wireless charger looks modern and stylish. It is an incredibly affordable product available on most e-commerce websites. Globally, there are more than 1.3 million monthly search queries for wireless chargers.
Ashwagandha is a shrub that is renowned for lowering cortisol levels in the body, and thereby reducing stress and anxiety. Research also suggests that it enhances stamina and athletic performance, as well as male fertility.
Available in several different forms, such as gummies, capsules, tablets, and powders, ashwagandha has gained huge traction in recent times. The monthly search volume is around the 1.5 million mark, which makes it quite a popular product.
For a lot of people, tying shoelaces can feel like a hassle, especially when you're in a rush. That’s why slip-on shoes are a popular pick, whether you’re heading off on a sunny holiday or just enjoying a laid-back summer day. They’re easy to wear, super comfortable, and make getting out the door a little quicker.
Slip-on shoes have caught on lately, thanks to their great mix of style and practicality. With more people shopping online than ever, it’s no surprise that they’ve become one of the most searched items out there. They rack up around 1.5 million Google searches each month worldwide.
The creator economy has reached new heights. Due to an ever-growing social media ecosystem, becoming a content creator, building a community of loyal followers, and acquiring brand deals is not a distant dream anymore for many.
It makes perfect sense for amateur content creators to invest in videography equipment such as gimbals, phone tripods, and lighting. One can find a range of budget-friendly gadgets that can significantly enhance the quality of video content. Monthly global search queries for "smartphone videography equipment" exceed 1.5 million.
A growing number of men are paying closer attention to grooming and personal care, and beards have become a central part of that shift. As a result, the beard grooming industry has seen significant momentum, with projections pointing toward impressive growth in the near future.
From oils and balms to combs and trimmers, the rising interest in beard maintenance shows that more men are treating beard care as an essential part of their daily routine. Tailored grooming kits are now viewed as a worthwhile investment, especially as the broader health and beauty sector expands to meet men's evolving needs. Reflecting this booming interest, the term 'beard grooming kit' racks up a staggering 1.8 million searches globally every month.
More people around the world are becoming health-conscious, and fitness routines are no longer limited to just the gym. Yoga, with its focus on physical strength, flexibility, and mental well-being, has emerged as a go-to practice for those seeking a holistic approach to wellness.
From eco-friendly materials to extra cushioning for joint support, the variety in yoga mats now caters to different preferences and levels of experience. As interest in personal wellness continues to grow, yoga mats have seen a huge surge in demand, reflected in their global monthly search volume of 3.8 million.
Sources: (Hostinger) (Shopify) (Fynd)
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LIFESTYLE Trends
In 2025, the way we search for products online offers a revealing glimpse into how our needs, habits, and priorities are changing. More than just a reflection of what’s popular, search trends are a window into the global mindset. As digital convenience continues to shape consumer behavior, people are now gravitating toward products that align with healthier lifestyles, sustainable choices, and functional living. Whether simplifying daily routines, optimizing well-being, or adapting to hybrid workspaces and tech-driven living, our online searches show that practicality and purpose play a bigger role than ever in our buying decisions.
What we shop for also speaks volumes about the times we live in. Consumers today are more selective, often choosing quality over quantity, and purpose over impulse. A rising interest in products that promote mental wellness, save space, reduce waste, or support personal growth shows that our priorities are shifting. These changing preferences not only reflect what's trending but also what we now consider essential in a fast-paced, digitally connected world.
This gallery captures the pulse of what people around the world are looking for and why those choices matter more than ever. Intrigued? Click on to find out the most searched online products in 2025.