ASOS printed a typo on its bags and called it fashion

17,000 customers may have the limited edition bag

ASOS printed a typo on its bags and called it fashion
Stars Insider

23/03/18 | StarsInsider


The online fashion retailer, ASOS, is known for staying ahead of the trends, but who knew typos were the new sought-after spring look?

The brand misprinted 17,000 plastic bags with incorrect spelling. The line, "ASOS discover fashion onilne," is written in bold. Instead of throwing thousands of bags away and printing up new ones, the brand decided it was #fashion and labeled it a limited edition item.

The ASOS company Twitter account posted, "Ok, so we *may* have printed 17,000 bags with a typo. We’re calling it a limited edition."

Most commentators applauded the company for keeping the bags, calling them honest and environmentally friendly. Besides, in today's world of sometimes questionable high-end fashion pieces, perhaps misprint is the new print. At next year's fashion week debuts, everyone will be sporting the "onilne" retailer. Because when life gives you melons, you're probably dyslexic.


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