The day women started smoking

Recalling the "Torches of Freedom"

Stars Insider

19/04/21 | StarsInsider

LIFESTYLE Equality

One of the most significant marketing campaigns of the 20th century was called the “Torches of Freedom.” It sounds empowering, but it actually exploited the ideas of liberation, power, and equal rights propelled by the first wave of feminism. What is it, and what did it accomplish? Torches of Freedom doubled tobacco sales to women in one year and opened the gates for tobacco marketers to target women in the United States.

To learn about the pivotal moment in the consumption of tobacco by women, click through this gallery.

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