With just days left before the FIFA World Cup 2026 kicks off, all eyes are on the players hoping to claim soccer's greatest prize. But also under intense scrutiny are the wives and girlfriends, or WAGs, accompanying their superstar partners to the tournament.
WAGs have become deeply embedded in World Cup culture. They turn the competition into a global lifestyle and fashion event, with their glamour and celebrity status generating as much media attention off the pitch as on it.
In the modern era, sport and fashion are inexorably entwined. WAGs serve as style icons, and their game-day outfits, stadium arrivals, and VIP-suite looks drive massive consumer interest and social media engagement.
In this gallery, we take a look at some of the most iconic WAGs soon to turn heads at the world's greatest sporting event. Click to meet them.