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Taylor Swift pushes US government to reject 'Swift Home' trademark

She argues the brand could mislead consumers

Taylor Swift pushes US government to reject 'Swift Home' trademark
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StarsInsider
13/02/2026 10:45 ‧ 2 hours ago | StarsInsider

CELEBRITY

Catchphrases

On February 11, Taylor Swift asked the US government to block a bedding company from trademarking the name “Swift Home.” She says the name could make people think she is connected to or endorses the company’s products.

Her lawyers also argued that the way the company writes the word “Swift” looks very similar to her well-known signature style.

The company, Cathay Home, is based in New York and sells bedding through major retailers. It applied to trademark the name “Swift Home” for its products.

This dispute highlights just how valuable a celebrity name or brand can be. That’s why many stars go to great lengths to legally protect words, phrases, and even some unexpected things associated with them.

Take a look through this gallery to discover some of the weirdest and most unexpected things celebrities have tried to trademark.

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