© Getty Images

Rihanna -

Rihanna changed the game when she launched Fenty Beauty in 2017, providing 40 foundation shades and countless other exciting beauty products. She later launched Fenty Skin, a line of skin care products.

© Getty Images

Jessica Alba -

Actress Jessica Alba launched her makeup brand, Honest Beauty, in 2015. The brand belongs to her Honest empire, which has the philosophy of putting people's health and wellness first, while thinking of the planet.

© Getty Images

Kim Kardashian -

Known for being a whole brand, Kim Kardashian launched the KKW Beauty makeup line in 2017, followed shortly thereafter by KKW Fragrance.

© Getty Images

Kylie Jenner -

Kylie Jenner entered the makeup game several years before her big sister and established herself as one of the biggest names in the beauty industry. What started out as a lip kit line became a full-on makeup empire.

© Getty Images

Selena Gomez -

Launched in 2020, Selena Gomez's Rare Beauty has all the makeup you need, from foundation to liquid lipsticks, liquid liner, blushes, and even makeup tools.

© Getty Images

Iman -

The supermodel debuted her inclusive makeup line back in 1994. Named after herself, the brand became a force in the industry, with its diverse products that cater to people of color.

© Getty Images

Lady Gaga -

Lady Gaga launched the highly anticipated Haus Laboratories in 2019. From a wide variety of lipsticks to long-lasting shadows, Mother Monster wanted to create a brand for everyone to experiment with makeup and be their true selves.

© Getty Images

Jennifer Aniston -

Known for her '90s hairstyle "The Rachel," Jennifer Aniston came out with her own hair care brand, LolaVie. Rumor has it that Aniston will expand LolaVie into skin care and body care, based on the trademark fillings.

© Getty Images

Pharrell Williams -

Known for his ageless appearance, Pharrell Williams showed us that it wasn't just his good genes but also his interest in skin care, this when he launched Humanrace in 2020.

© Getty Images

Gwyneth Paltrow -

After building her lifestyle and wellness empire Goop, Gwyneth Paltrow expanded into the beauty world. From face serums to body tools, the brand is filled with luxury products.

© Getty Images

Ariana Grande -

Ariana Grande's r.e.m. beauty has everything to create a complete makeup look. From vibrant liquid eyeshadows to flattering lip stains, there's something for every makeup lover.

© Getty Images

Gabrielle Union -

Actress Gabrielle Union entered the beauty industry with her brand Flawless. The hair care brand features products for textured hair, protective styles, and wigs.

© Getty Images

Jennifer Lopez -

After putting her name on fragrances for nearly 20 years, Jennifer Lopez finally launched JLo Beauty. From a luminous complexion booster to a hydrating serum, the superstar has all the essentials covered.

© Getty Images

Harry Styles -

Known for his fashion style, Harry Styles has now ventured out to beauty with his brand Pleasing. It offers fun nail polish shades, an illuminating serum, and a roller to refresh your eyes and lips.

© Getty Images

Millie Bobby Brown -

The 'Stranger Things' star launched her beauty brand, Florence by Mills, in 2019. Her line features a tinted lip oil, an eyeshadow palette, a peel-off mask, eye patches, and more.

© Getty Images

Victoria Beckham -

Nearly a decade after launching her fashion brand, the former Spice Girl debuted Victoria Beckham Beauty. From shimmery eyeshadows to luxurious serums, her line is pure glamour. 

© Getty Images

Alicia Keys -

In 2020, the singer launched her beauty brand Keys Soulcare with the important vision of self-care and its ritual. The core products are for skin care, but she also offers a relaxing scented candle.

© Getty Images

Miranda Kerr -

The model's Kora Organics focuses on organic and nutrient-rich skin care products. Some products are even made with crystals!

© Getty Images

Drew Barrymore -

Drew Barrymore launched her Flower Beauty brand back in 2013. The brand offers affordable and quality makeup, such as highly-pigmented blushes and nourishing lipsticks.

© Getty Images

Kristen Bell -

Actress Kristen Bell launched her brand Happy Dance in 2020, which offers premium CBD-centric beauty items. From body products to facial skin care, you will find all your beauty essential needs covered.

© Getty Images

Tracee Ellis Ross -

Aside from acting, her fashion sense, and her last name, Tracee Ellis Ross is also known for her incredible curls. So it was easy to see why she launched her hair care brand, Pattern, for curly and textured hair.

© Getty Images

Halsey -

In 2021, Halsey debuted her own beauty brand, About-Face. The singer is all about wearing makeup with no rules, which reflects in the brand's fun colorful eye shadows, dazzling highlighters, and much more.

© Getty Images

Madonna -

Madonna's skin care brand, MDNA Skin, is pure luxury in a bottle. The line includes products in the US$150, $200, and $600 range, from a clay mask to serums.

© Getty Images

Priyanka Chopra -

Priyanka Chopra launched her very own hair care line, called Anomaly, in 2021. The brand is cruelty-free and vegan, and includes products that cater to dry, frizzy, and oily hair types.

© Getty Images

Taraji P. Henson -

In 2020, actress Taraji P. Henson launched her hair care line, TPH by Taraji. The brand is inexpensive, and you can find the Hollywood star on Instagram doing fun hair tutorials.

© Getty Images

Jada Pinkett Smith -

Jada Pinkett Smith's beauty and personal care brand, Hey Humans, is all about sustainability and plastic-free packaging. On top of that, the brand is also affordable, with nothing costing more than US$6.

© Getty Images

Rosie Huntington-Whiteley -

Rosie Huntington-Whiteley launched Rose Inc. with the vision to blend efficacy and ethics into beauty products. The ingredients are vegan and cruelty-free, while the packaging is sustainable and refillable.

© Getty Images

Issa Rae -

Actress Issa Rae is the co-owner and face of Sienna Naturals, a hair care brand that focuses on healthy ingredients for styling and a healthy scalp.

© Getty Images

Hayley Williams -

The Paramore front woman launched her hair dye company, Good Dye Young, in 2016. The brand won over people who love to experiment and have fun with hair colors, just like Hayley Williams herself.

© Getty Images

Cindy Crawford -

The '90s supermodel launched her beauty brand Meaningful Beauty back in 2005. From neck treatments to SPF-infused day creams, Cindy Crawford has you covered.

Sources: (Vogue) (Allure) (E! News)

See also: Most iconic celebrity beauty marks

© Getty Images