Rap icon Snoop Dogg has become a familiar sight at the 2026 Olympic Winter Games, where he doubles as an honorary coach for Team USA and special correspondent for NBC. His outfits, commentaries, and enthusiasm have brought warmth to Milano Cortina and have gone viral on social media.
Everyone knows Snoop Dogg is a legendary rapper, but to limit him to just music at this point in his career would be a disservice to the man, who is a downright entrepreneur. Indeed, Calvin Cordozar Broadus Jr. is full of lucrative and sometimes comical surprises when it comes to his various ventures outside of music.
Click through to see how he built (and continues to expand) his US$160 million empire.