It began as a curious experiment. A few years back, brands tested the waters with virtual influencers like Lil Miquela and Noonoouri to see whether audiences would connect with them as they did with real people. The response was a blend of intrigue and skepticism, but today, that experiment has evolved into a global phenomenon; AI-generated personalities are now landing sponsorships, starring in ad campaigns, and drawing millions of followers.
As brands embrace virtual influencers for their precision and control, we have to ask ourselves: can artificial intelligence truly match the spark of human creativity and connection? And could these digital celebrities replace the real-life stars who’ve long defined fame and influence?
Click on to find out what experts have to say.