Clothing was once made to last for years and was sold in simple seasonal lines. Today, brands use artificial intelligence, social media algorithms, and direct shipping to launch thousands of new styles every single day.
While these low-cost garments reach buyers almost instantly, the hidden costs are severe. Environmental pollution, textile waste, and toxic runoff affect ecosystems across the globe. Meanwhile, millions of factory workers face low wages and dangerous conditions to sustain this constant output.
In this gallery, we explore the growth of ultra-fast fashion, its ecological impact, and its toll on human lives. Click on to learn more.