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0 / 45 Fotos
A car wash - During Milan Fashion Week in 2015, Moschino's Spring/Summer 2016 collection turned the mundane experience of an automatic car wash into a high fashion extravaganza.
© Reuters
1 / 45 Fotos
On the Trevi Fountain - Models walked on water to present Fendi's creations on top of Rome's most famous fountain in 2016.
© Reuters
2 / 45 Fotos
A data server farm - Karl Lagerfeld displayed his S/S 2017 collection amid walls and walls of circuit boards, wire cables and monitors during Paris Fashion Week.
© Reuters
3 / 45 Fotos
A junkyard - Trash fashion took a new level at the Cavalera show during Sao Paulo Fashion Week in 2012.
© Reuters
4 / 45 Fotos
Airport style - Models arrive and depart right on time at the Chanel Airport as part of Karl Lagerfeld’s S/S 2016 collection.
© Reuters
5 / 45 Fotos
A better look at the Chanel Airport - The Grand Palais is home to Chanel, and is regularly transformed into the most imaginative catwalks.
© Reuters
6 / 45 Fotos
A bookstore - Lolitta's 2017 collection browsed the aisles of a bookstore during Sao Paulo Fashion Week.
© Reuters
7 / 45 Fotos
A skate park - Jimmy Choo threw out a normal, flat runway and opted for one made up of ramps for their "London Collections: Men" show in London, 2015.
© Reuters
8 / 45 Fotos
A meadow - Thank goodness Moncler Gamme Rouge didn't ask their models to wear heels for their show during Paris Fashion Week in 2015.
© Reuters
9 / 45 Fotos
A 14th-century building - The Heaven Gaia S/S 2017 collection was hosted in Paris's opulent and ornate Hôtel de Ville.
© Reuters
10 / 45 Fotos
Gravity-defying runway - Models from the Boston Rock Gym used the face of the Revere Hotel Boston Common as a catwalk! The vertical fashion show showcased the hotel's uniforms, which were designed in partnership with students at the Massachusetts College of Art and Design, as well as British designer label Ted Baker London.
© Reuters
11 / 45 Fotos
American football field - Tommy Hilfiger brought 2015's New York Fashion Week back to high school, presenting his collection on a mock American football field.
© Reuters
12 / 45 Fotos
A game-show-looking set - During London Fashion Week in 2016, Anya Hindmarch's cubic catwalk looked TV-chic.
© Reuters
13 / 45 Fotos
On escalators - Marc Jacobs gave his models a break as he sent them down on escalators to show Louis Vuitton's S/S 2013 collection.
© Reuters
14 / 45 Fotos
The Great Wall of China - The Great Wall of China might just be the world's longest runway! Fendi repurposed the historic structure for its first ever fashion show in 2007.
© Reuters
15 / 45 Fotos
Fashion in action - Synchronized swimmers presented creations from the Adidas by Stella McCartney S/S 2014 collection during London Fashion Week. The line is most definitely tried and trusted.
© Reuters
16 / 45 Fotos
A casino - Chanel gambled on their runway when they turned the Grand Palais into a casino, but Kendall Jenner still had all eyes trained on Karl Lagerfeld's 2015/2016 collection.
© Reuters
17 / 45 Fotos
A casino - The lack of a traditional runway seemed to have the models at ease, particularly as Cara Delevingne gave model Baptiste Giabiconi a playful kiss during the show.
© Reuters
18 / 45 Fotos
Beside a smoking car crash - People just couldn't look away from Givenchy's S/S 2014 collection!
© Reuters
19 / 45 Fotos
Around a swimming pool - Models had a fresh wave of pressure to not fall over while displaying Simon Porte Jacquemus's Fall/Winter 2013-2014 collection during Paris Fashion Week.
© Reuters
20 / 45 Fotos
Playing with shapes - Walking in one straight line is officially passé! Reinaldo Lourenco's 2017 collection used an X to mark the spot at Sao Paulo Fashion Week.
© Reuters
21 / 45 Fotos
In the Matrix - Anya Hindmarch's S/S 2016 collection had London Fashion Week constantly questioning what they were seeing.
© Reuters
22 / 45 Fotos
Canal catwalk - French lingerie label Maison Close used Amsterdam's canals as a catwalk during Floating Fashion Week in 2013.
© Reuters
23 / 45 Fotos
Westminster Abbey - Models strut along the cloisters of the same building where the Duke and Duchess of Cambridge were wed, presenting Gucci's collection in 2016.
© Reuters
24 / 45 Fotos
Through angular reflective columns - Louis Vuitton's sharp Fall/Winter 2016/2017 collection had its models walk through an angular landscape of glass, wood, and metal.
© Reuters
25 / 45 Fotos
A grocery store - Chanel's models barely have any time to run their errands, so while displaying the Fall/Winter 2014-2015 collection, they shopped around a little.
© Reuters
26 / 45 Fotos
The "Chanel Shopping Center" - Believe it or not, this catwalk was created within the Grand Palais.
© Reuters
27 / 45 Fotos
Through water - Tommy Hilfiger made a splash with the finale of their S/S 2016 collection during New York Fashion Week.
© Reuters
28 / 45 Fotos
On a carousel - Marc Jacobs and Louis Vuitton let their models sit back and relax on a carousel, as part of their S/S 2012 collection.
© Reuters
29 / 45 Fotos
It’s alive! - Models skateboard down the foggy, vine-draped runway to present creations by Italian designer Giambattista Valli during the 2013 Paris Fashion Week.
© Reuters
30 / 45 Fotos
A subway - Models brought haute couture underground during the Sao Paulo Fashion Week in 2013.
© Reuters
31 / 45 Fotos
Long walks on the beach - Chanel does it again! Instead of heels, models got to walk barefoot on an artificial beach—fit with fake waves and all—for Karl Lagerfeld's S/S 2019 collection at the Grand Palais.
© Reuters
32 / 45 Fotos
Foliage, but make it fashion - Jorge Vazquez's Fall/Winter 2016 collection was displayed among enormous plants, which made each piece look especially ethereal.
© Reuters
33 / 45 Fotos
The Tate Modern - At the Christopher Kane show in 2018, models challenged the standard art gallery structure by allowing the pieces to move through the space.
© Reuters
34 / 45 Fotos
Ancient architecture - The old corridors of Seville, Spain, were treated to some fresh fashion during Andalucia de Moda in 2014.
© Reuters
35 / 45 Fotos
Floating down the canal - Swimwear by Gottex is displayed on the water for Amsterdam's World Fashion Festival in 2014.
© Reuters
36 / 45 Fotos
Dubai metro - The "Express Fashion" catwalk show turned the Dubai metro into a high fashion runway. If only morning commutes felt this stylish and sleek.
© Reuters
37 / 45 Fotos
In a forest - Chanel actually transformed the Grand Palais into an ominous forest for their 2018 Paris Fashion Week show.
© Reuters
38 / 45 Fotos
A simulated Sahara - The runway for Kenzo's S/S 2010 collection exploded in a shower of gold sand, adding to the texture and atmosphere of the show.
© Reuters
39 / 45 Fotos
A hazard - Banana peels lined the catwalk during a show by Italian design house Stretch Couture in Rome, 2007. The models must have loved the thrilling danger of it all...
© Reuters
40 / 45 Fotos
Through beach dunes - Heaps of sand and a curving boardwalk put everyone in the summer mood for Tommy Hilfiger's S/S 2014 collection during New York Fashion Week.
© Reuters
41 / 45 Fotos
Human-sized hamster wheels - Danish designer Henrik Vibskov had models walk in human-sized hamster wheels to display his Fall/Winter 2009-2010 men's collections during Paris Fashion Week. Naturally, a few models fell off the wheels when they couldn't keep up with the pace.
© Reuters
42 / 45 Fotos
Under the sea - Models walked an unmarked runway among smooth white shells, plants, and coral, showcasing Chanel's S/S 2012 show at the Grand Palais.
© Getty Images
43 / 45 Fotos
Socialites in Paris - Lily-Rose Depp walked Chanel's 2016 Metiers D'Art Show, the theme for which was "Paris Cosmopolite" and had its audience sitting around tables as the models walked through them.
© Reuters
44 / 45 Fotos
© Reuters
0 / 45 Fotos
A car wash - During Milan Fashion Week in 2015, Moschino's Spring/Summer 2016 collection turned the mundane experience of an automatic car wash into a high fashion extravaganza.
© Reuters
1 / 45 Fotos
On the Trevi Fountain - Models walked on water to present Fendi's creations on top of Rome's most famous fountain in 2016.
© Reuters
2 / 45 Fotos
A data server farm - Karl Lagerfeld displayed his S/S 2017 collection amid walls and walls of circuit boards, wire cables and monitors during Paris Fashion Week.
© Reuters
3 / 45 Fotos
A junkyard - Trash fashion took a new level at the Cavalera show during Sao Paulo Fashion Week in 2012.
© Reuters
4 / 45 Fotos
Airport style - Models arrive and depart right on time at the Chanel Airport as part of Karl Lagerfeld’s S/S 2016 collection.
© Reuters
5 / 45 Fotos
A better look at the Chanel Airport - The Grand Palais is home to Chanel, and is regularly transformed into the most imaginative catwalks.
© Reuters
6 / 45 Fotos
A bookstore - Lolitta's 2017 collection browsed the aisles of a bookstore during Sao Paulo Fashion Week.
© Reuters
7 / 45 Fotos
A skate park - Jimmy Choo threw out a normal, flat runway and opted for one made up of ramps for their "London Collections: Men" show in London, 2015.
© Reuters
8 / 45 Fotos
A meadow - Thank goodness Moncler Gamme Rouge didn't ask their models to wear heels for their show during Paris Fashion Week in 2015.
© Reuters
9 / 45 Fotos
A 14th-century building - The Heaven Gaia S/S 2017 collection was hosted in Paris's opulent and ornate Hôtel de Ville.
© Reuters
10 / 45 Fotos
Gravity-defying runway - Models from the Boston Rock Gym used the face of the Revere Hotel Boston Common as a catwalk! The vertical fashion show showcased the hotel's uniforms, which were designed in partnership with students at the Massachusetts College of Art and Design, as well as British designer label Ted Baker London.
© Reuters
11 / 45 Fotos
American football field - Tommy Hilfiger brought 2015's New York Fashion Week back to high school, presenting his collection on a mock American football field.
© Reuters
12 / 45 Fotos
A game-show-looking set - During London Fashion Week in 2016, Anya Hindmarch's cubic catwalk looked TV-chic.
© Reuters
13 / 45 Fotos
On escalators - Marc Jacobs gave his models a break as he sent them down on escalators to show Louis Vuitton's S/S 2013 collection.
© Reuters
14 / 45 Fotos
The Great Wall of China - The Great Wall of China might just be the world's longest runway! Fendi repurposed the historic structure for its first ever fashion show in 2007.
© Reuters
15 / 45 Fotos
Fashion in action - Synchronized swimmers presented creations from the Adidas by Stella McCartney S/S 2014 collection during London Fashion Week. The line is most definitely tried and trusted.
© Reuters
16 / 45 Fotos
A casino - Chanel gambled on their runway when they turned the Grand Palais into a casino, but Kendall Jenner still had all eyes trained on Karl Lagerfeld's 2015/2016 collection.
© Reuters
17 / 45 Fotos
A casino - The lack of a traditional runway seemed to have the models at ease, particularly as Cara Delevingne gave model Baptiste Giabiconi a playful kiss during the show.
© Reuters
18 / 45 Fotos
Beside a smoking car crash - People just couldn't look away from Givenchy's S/S 2014 collection!
© Reuters
19 / 45 Fotos
Around a swimming pool - Models had a fresh wave of pressure to not fall over while displaying Simon Porte Jacquemus's Fall/Winter 2013-2014 collection during Paris Fashion Week.
© Reuters
20 / 45 Fotos
Playing with shapes - Walking in one straight line is officially passé! Reinaldo Lourenco's 2017 collection used an X to mark the spot at Sao Paulo Fashion Week.
© Reuters
21 / 45 Fotos
In the Matrix - Anya Hindmarch's S/S 2016 collection had London Fashion Week constantly questioning what they were seeing.
© Reuters
22 / 45 Fotos
Canal catwalk - French lingerie label Maison Close used Amsterdam's canals as a catwalk during Floating Fashion Week in 2013.
© Reuters
23 / 45 Fotos
Westminster Abbey - Models strut along the cloisters of the same building where the Duke and Duchess of Cambridge were wed, presenting Gucci's collection in 2016.
© Reuters
24 / 45 Fotos
Through angular reflective columns - Louis Vuitton's sharp Fall/Winter 2016/2017 collection had its models walk through an angular landscape of glass, wood, and metal.
© Reuters
25 / 45 Fotos
A grocery store - Chanel's models barely have any time to run their errands, so while displaying the Fall/Winter 2014-2015 collection, they shopped around a little.
© Reuters
26 / 45 Fotos
The "Chanel Shopping Center" - Believe it or not, this catwalk was created within the Grand Palais.
© Reuters
27 / 45 Fotos
Through water - Tommy Hilfiger made a splash with the finale of their S/S 2016 collection during New York Fashion Week.
© Reuters
28 / 45 Fotos
On a carousel - Marc Jacobs and Louis Vuitton let their models sit back and relax on a carousel, as part of their S/S 2012 collection.
© Reuters
29 / 45 Fotos
It’s alive! - Models skateboard down the foggy, vine-draped runway to present creations by Italian designer Giambattista Valli during the 2013 Paris Fashion Week.
© Reuters
30 / 45 Fotos
A subway - Models brought haute couture underground during the Sao Paulo Fashion Week in 2013.
© Reuters
31 / 45 Fotos
Long walks on the beach - Chanel does it again! Instead of heels, models got to walk barefoot on an artificial beach—fit with fake waves and all—for Karl Lagerfeld's S/S 2019 collection at the Grand Palais.
© Reuters
32 / 45 Fotos
Foliage, but make it fashion - Jorge Vazquez's Fall/Winter 2016 collection was displayed among enormous plants, which made each piece look especially ethereal.
© Reuters
33 / 45 Fotos
The Tate Modern - At the Christopher Kane show in 2018, models challenged the standard art gallery structure by allowing the pieces to move through the space.
© Reuters
34 / 45 Fotos
Ancient architecture - The old corridors of Seville, Spain, were treated to some fresh fashion during Andalucia de Moda in 2014.
© Reuters
35 / 45 Fotos
Floating down the canal - Swimwear by Gottex is displayed on the water for Amsterdam's World Fashion Festival in 2014.
© Reuters
36 / 45 Fotos
Dubai metro - The "Express Fashion" catwalk show turned the Dubai metro into a high fashion runway. If only morning commutes felt this stylish and sleek.
© Reuters
37 / 45 Fotos
In a forest - Chanel actually transformed the Grand Palais into an ominous forest for their 2018 Paris Fashion Week show.
© Reuters
38 / 45 Fotos
A simulated Sahara - The runway for Kenzo's S/S 2010 collection exploded in a shower of gold sand, adding to the texture and atmosphere of the show.
© Reuters
39 / 45 Fotos
A hazard - Banana peels lined the catwalk during a show by Italian design house Stretch Couture in Rome, 2007. The models must have loved the thrilling danger of it all...
© Reuters
40 / 45 Fotos
Through beach dunes - Heaps of sand and a curving boardwalk put everyone in the summer mood for Tommy Hilfiger's S/S 2014 collection during New York Fashion Week.
© Reuters
41 / 45 Fotos
Human-sized hamster wheels - Danish designer Henrik Vibskov had models walk in human-sized hamster wheels to display his Fall/Winter 2009-2010 men's collections during Paris Fashion Week. Naturally, a few models fell off the wheels when they couldn't keep up with the pace.
© Reuters
42 / 45 Fotos
Under the sea - Models walked an unmarked runway among smooth white shells, plants, and coral, showcasing Chanel's S/S 2012 show at the Grand Palais.
© Getty Images
43 / 45 Fotos
Socialites in Paris - Lily-Rose Depp walked Chanel's 2016 Metiers D'Art Show, the theme for which was "Paris Cosmopolite" and had its audience sitting around tables as the models walked through them.
© Reuters
44 / 45 Fotos
These unique catwalks are revolutionizing the runway
From walking on water to swimming in it
© Reuters
Fashion shows are no longer just about the clothes. Now, it's about crafting an entire atmosphere and experience, either by choosing previously unexplored locations or transforming spaces into something completely new. These designers don't hesitate to put their models in some unorthodox circumstances, and they're shattering the mold one high-heeled step at a time.
Check out this gallery to see the most ambitious and avant-garde visions materialized in the name of high fashion.
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