Gwyneth Paltrow's most outrageous Goop controversies

Former Goop executive says the brand's diet culture distorted her body image

Stars Insider

24/03/22 | StarsInsider

FOOD Controversies

After conquering Hollywood, Gwyneth Paltrow famously took a break from acting in 2008 to launch her lifestyle website, Goop. Since then, her tiny health blog blew up into a wellness empire, complete with a podcast, magazine, and shop filled with Goop-branded products.

While it was already questionable for someone with no educational background in health and wellness to be recommending things for women’s wellness, especially when so many of her fans would do anything to be like her, the company tripped up and fell down into controversy time and again. Goop has come under fire from doctors, scientists, government officials, and readers, and Paltrow herself has been criticized for her business ethics and her strange ideas about health.

Now, one of Goop's top executives has spoken out against the brand. Elise Loehnen served as the Chief Creative Officer of Goop for years, hosting the 'The goop Podcast' and 'The goop Lab' on Netflix. She left in 2020 and has recently revealed that the lifestyle company's "cleanse culture" distorted her body image and negatively impacted her relationship with food. Loehnen took part in several of Goop's recommended dietary cleanses. In an Instagram video, she said, "To me, it had become synonymous with dieting and restriction. I felt like I was not in a healthy relationship with my body, where I was always trying to punish it [and] bring it under control."

Since leaving the company, Loehnen has been able to regain a healthier attitude towards her body and her diet, as she realized that wellness culture can be just as toxic as a diet full of processed foods. "I needed to break a tendency to be critical and punishing. To chastise myself. All of it. I stopped weighing myself completely," she revealed. 

Click through to see Goop’s weirdest and most controversial endorsements, retreats, and financial scandals, as well as some bizarre personal quotes from Paltrow to round it all off.

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