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© Shutterstock iStock
0 / 31 Fotos
When did breakfast become a concept? - According to Dr. Beth Forrest, a professor of food studies at the Culinary Institute of America, breakfast was long tied to concepts of fasting before taking the Eucharist, but it didn't appear in English written form until the 15th century. For a long time, the meal was simply seen as a glorified snack made from leftovers.
© iStock
1 / 31 Fotos
Some things have remained, while others haven’t - Forrest added that while eggs, bacon, bread, and cheese are staples that have appeared in breakfasts since the medieval period, the middle ages also had fish, beer, and wine on the table.
© iStock
2 / 31 Fotos
Porridge used to have more freedom - For centuries, porridges weren't thought of as breakfast foods, but were actually consumed across different meals of the day.
© iStock
3 / 31 Fotos
Time constraints began - One of the effects of the Industrial Revolution was that people had less time to devote to meals, especially breakfast. The meal needed to be prepared quickly, which started to shape what people ate.
© iStock
4 / 31 Fotos
The story of bacon - Bacon wasn't always a staple of breakfast. In the 1920s, Beech-Nut Packing Company, a producer of ham, wanted to sell more bacon, so they hired PR consultant Edward Bernays, the story goes.
© iStock
5 / 31 Fotos
A PR stunt - Since the company found that most Americans ate light breakfasts, Bernays reportedly got 4,500 doctors to sign off on the idea that a heavy breakfast was the healthier way to start the day—the idea alleged that the body loses energy during the night—and he made sure that the news was reported.
© iStock
6 / 31 Fotos
It caught on - The news caught on like wildfire in newspapers, and sales of bacon shot through the roof. Bacon joined eggs as the dynamic morning duo, and they've been together ever since.
© iStock
7 / 31 Fotos
Bagels from Poland - North American breakfasts often also include bagels, which was reportedly a result of the vast number of Jewish people who immigrated between 1880 and 1920 and set up bagel bakeries.
© iStock
8 / 31 Fotos
From bakeries to bags - The popularity of these bakeries was a driving force behind the prepackaged bagels that were eventually sold in grocery stores, both of which launched the breakfast staple to international fame, alongside cream cheese and smoked salmon.
© iStock
9 / 31 Fotos
Cereal was a mistake - In 1898, brothers W.K. Kellogg and Dr. John Harvey Kellogg were working in a sanitarium in Michigan. They were trying to make healthy food to serve their patients when they accidentally left wheat berry cooking in the kitchen, causing the kernels to flake.
© iStock
10 / 31 Fotos
Corn flakes were born - They continued to experiment with their accidentally discovered food, eventually trying the process with corn and creating the cereal we know and love today.
© iStock
11 / 31 Fotos
It took on a religious undertone - Dr. Kellogg famously believed sex was unhealthy, and he marketed this cereal as a way to prevent auto-eroticism—by virtue of its blandness. Through lectures, cookbooks, and marketing pamphlets, cereal was marketed as a healthy option not only for the body, but also for the soul.
© iStock
12 / 31 Fotos
Cereal became marketed to children - Children were targeted by marketing as early as 1909, particularly through the addition of toys in cereal boxes, which still exists to this day. By 2018, the cold cereal business was worth billions.
© iStock
13 / 31 Fotos
Oats have a long history - People have reportedly been growing oats, to feed both themselves and animals, since 2500 BCE.
© iStock
14 / 31 Fotos
But first they were groats - What settlers ate as oats were actually groats, which is the whole oat grain, unrolled.
© iStock
15 / 31 Fotos
The groats were rolled - In the late 19th century, Henry Seymour and William Heston developed rolled oats, and started a company to sell them: Quaker Oats. But neither of them were Quakers…
© iStock
16 / 31 Fotos
Marketing strikes again - The 19th century had seen a lot of food fraud, and since Quakers had a reputation for being honest, Seymour and Heston decided to use the image of a Quaker on their oatmeal, along with the word “pure” to boost the reputation of their product.
© iStock
17 / 31 Fotos
Morning caffeine - A morning jolt of caffeine seems pretty self-explanatory, but colonists once preferred tea over coffee.
© iStock
18 / 31 Fotos
Coffee origins - Coffee can trace its origins to Ethiopia, though no one is sure exactly how or when coffee was discovered. Legend has it that an Ethiopian herder noticed his goats had a lot of energy after eating some berries and decided to give them a try.
© iStock
19 / 31 Fotos
Coffee was an act of patriotism - After England began to heavily tax tea and Americans responded with the Boston Tea Party, drinking coffee became a patriotic act.
© iStock
20 / 31 Fotos
It’s widely loved - Today, coffee is one of the most popular drinks in the world, even becoming a veritable art form!
© iStock
21 / 31 Fotos
Orange juice was not the norm
- In Colonial America, until the mid-19th century, the morning wake-me-up drink was hard cider or low-alcohol beer. At that point, oranges were too expensive and hard to get to become a breakfast staple.
© Shutterstock
22 / 31 Fotos
A few things changed - The construction of railroads helped growers expand and ship oranges further, which became more important in the late 1920s when an American scientist isolated Vitamin C, and oranges became a must-have source of the vitamin.
© iStock
23 / 31 Fotos
Then came the innovation of frozen versions - In 1942, the US Army reportedly offered a huge sum to the company that could produce frozen orange juice that tasted good. Richard Morse became the first to commercially produce frozen orange juice concentrate, under the now-famous brand name Minute Maid. Soon after, OJ became a morning must.
© iStock
24 / 31 Fotos
Ancient Greeks enjoyed pancakes - Pancakes at their heart are just a grain batter cooked on a hot surface, versions of which appear in the cuisines of cultures worldwide, so it's believed that some iteration of pancakes were being enjoyed in prehistoric societies with the advent of flour, according to The Daily Meal.
© iStock
25 / 31 Fotos
Why the lack of variation? - Most people have no problem eating the same things for breakfast, but they wouldn’t dream of doing that for lunch or dinner. The meal's utilitarian function may be to blame for why certain foods are almost exclusively eaten in the morning...
© iStock
26 / 31 Fotos
Efficiency - One key feature of modern breakfast foods is that they are quick and easy to assemble, especially as modern people move to electric rhythms of alarm clocks and commuter trains. Mornings often require efficiency.
© iStock
27 / 31 Fotos
"The most important meal of the day" - This idea reportedly took hold in the late 19th century, cementing breakfast's place as nutritionally important, and simultaneously ruling it out as a time for socializing, creativity, or satisfaction.
© iStock
28 / 31 Fotos
Economically practical - Breakfast foods also tend to be economically practical, from rice-based dishes like congee in East Asia to cassava- or maize-based porridges in parts of Africa.
© iStock
29 / 31 Fotos
And the quickest
- Perhaps one of breakfast's worst qualities is its rushed nature. The market spurs it on, however, with toaster strudels, frozen waffles, yogurt drinks, pancake mix, and various other near-instant breakfast options that come as a result of technological advances and busy schedules. Source: (How Stuff Works) Ready to slow down? Try experimenting with these healthy yogurt combo ideas
© iStock
30 / 31 Fotos
© Shutterstock iStock
0 / 31 Fotos
When did breakfast become a concept? - According to Dr. Beth Forrest, a professor of food studies at the Culinary Institute of America, breakfast was long tied to concepts of fasting before taking the Eucharist, but it didn't appear in English written form until the 15th century. For a long time, the meal was simply seen as a glorified snack made from leftovers.
© iStock
1 / 31 Fotos
Some things have remained, while others haven’t - Forrest added that while eggs, bacon, bread, and cheese are staples that have appeared in breakfasts since the medieval period, the middle ages also had fish, beer, and wine on the table.
© iStock
2 / 31 Fotos
Porridge used to have more freedom - For centuries, porridges weren't thought of as breakfast foods, but were actually consumed across different meals of the day.
© iStock
3 / 31 Fotos
Time constraints began - One of the effects of the Industrial Revolution was that people had less time to devote to meals, especially breakfast. The meal needed to be prepared quickly, which started to shape what people ate.
© iStock
4 / 31 Fotos
The story of bacon - Bacon wasn't always a staple of breakfast. In the 1920s, Beech-Nut Packing Company, a producer of ham, wanted to sell more bacon, so they hired PR consultant Edward Bernays, the story goes.
© iStock
5 / 31 Fotos
A PR stunt - Since the company found that most Americans ate light breakfasts, Bernays reportedly got 4,500 doctors to sign off on the idea that a heavy breakfast was the healthier way to start the day—the idea alleged that the body loses energy during the night—and he made sure that the news was reported.
© iStock
6 / 31 Fotos
It caught on - The news caught on like wildfire in newspapers, and sales of bacon shot through the roof. Bacon joined eggs as the dynamic morning duo, and they've been together ever since.
© iStock
7 / 31 Fotos
Bagels from Poland - North American breakfasts often also include bagels, which was reportedly a result of the vast number of Jewish people who immigrated between 1880 and 1920 and set up bagel bakeries.
© iStock
8 / 31 Fotos
From bakeries to bags - The popularity of these bakeries was a driving force behind the prepackaged bagels that were eventually sold in grocery stores, both of which launched the breakfast staple to international fame, alongside cream cheese and smoked salmon.
© iStock
9 / 31 Fotos
Cereal was a mistake - In 1898, brothers W.K. Kellogg and Dr. John Harvey Kellogg were working in a sanitarium in Michigan. They were trying to make healthy food to serve their patients when they accidentally left wheat berry cooking in the kitchen, causing the kernels to flake.
© iStock
10 / 31 Fotos
Corn flakes were born - They continued to experiment with their accidentally discovered food, eventually trying the process with corn and creating the cereal we know and love today.
© iStock
11 / 31 Fotos
It took on a religious undertone - Dr. Kellogg famously believed sex was unhealthy, and he marketed this cereal as a way to prevent auto-eroticism—by virtue of its blandness. Through lectures, cookbooks, and marketing pamphlets, cereal was marketed as a healthy option not only for the body, but also for the soul.
© iStock
12 / 31 Fotos
Cereal became marketed to children - Children were targeted by marketing as early as 1909, particularly through the addition of toys in cereal boxes, which still exists to this day. By 2018, the cold cereal business was worth billions.
© iStock
13 / 31 Fotos
Oats have a long history - People have reportedly been growing oats, to feed both themselves and animals, since 2500 BCE.
© iStock
14 / 31 Fotos
But first they were groats - What settlers ate as oats were actually groats, which is the whole oat grain, unrolled.
© iStock
15 / 31 Fotos
The groats were rolled - In the late 19th century, Henry Seymour and William Heston developed rolled oats, and started a company to sell them: Quaker Oats. But neither of them were Quakers…
© iStock
16 / 31 Fotos
Marketing strikes again - The 19th century had seen a lot of food fraud, and since Quakers had a reputation for being honest, Seymour and Heston decided to use the image of a Quaker on their oatmeal, along with the word “pure” to boost the reputation of their product.
© iStock
17 / 31 Fotos
Morning caffeine - A morning jolt of caffeine seems pretty self-explanatory, but colonists once preferred tea over coffee.
© iStock
18 / 31 Fotos
Coffee origins - Coffee can trace its origins to Ethiopia, though no one is sure exactly how or when coffee was discovered. Legend has it that an Ethiopian herder noticed his goats had a lot of energy after eating some berries and decided to give them a try.
© iStock
19 / 31 Fotos
Coffee was an act of patriotism - After England began to heavily tax tea and Americans responded with the Boston Tea Party, drinking coffee became a patriotic act.
© iStock
20 / 31 Fotos
It’s widely loved - Today, coffee is one of the most popular drinks in the world, even becoming a veritable art form!
© iStock
21 / 31 Fotos
Orange juice was not the norm
- In Colonial America, until the mid-19th century, the morning wake-me-up drink was hard cider or low-alcohol beer. At that point, oranges were too expensive and hard to get to become a breakfast staple.
© Shutterstock
22 / 31 Fotos
A few things changed - The construction of railroads helped growers expand and ship oranges further, which became more important in the late 1920s when an American scientist isolated Vitamin C, and oranges became a must-have source of the vitamin.
© iStock
23 / 31 Fotos
Then came the innovation of frozen versions - In 1942, the US Army reportedly offered a huge sum to the company that could produce frozen orange juice that tasted good. Richard Morse became the first to commercially produce frozen orange juice concentrate, under the now-famous brand name Minute Maid. Soon after, OJ became a morning must.
© iStock
24 / 31 Fotos
Ancient Greeks enjoyed pancakes - Pancakes at their heart are just a grain batter cooked on a hot surface, versions of which appear in the cuisines of cultures worldwide, so it's believed that some iteration of pancakes were being enjoyed in prehistoric societies with the advent of flour, according to The Daily Meal.
© iStock
25 / 31 Fotos
Why the lack of variation? - Most people have no problem eating the same things for breakfast, but they wouldn’t dream of doing that for lunch or dinner. The meal's utilitarian function may be to blame for why certain foods are almost exclusively eaten in the morning...
© iStock
26 / 31 Fotos
Efficiency - One key feature of modern breakfast foods is that they are quick and easy to assemble, especially as modern people move to electric rhythms of alarm clocks and commuter trains. Mornings often require efficiency.
© iStock
27 / 31 Fotos
"The most important meal of the day" - This idea reportedly took hold in the late 19th century, cementing breakfast's place as nutritionally important, and simultaneously ruling it out as a time for socializing, creativity, or satisfaction.
© iStock
28 / 31 Fotos
Economically practical - Breakfast foods also tend to be economically practical, from rice-based dishes like congee in East Asia to cassava- or maize-based porridges in parts of Africa.
© iStock
29 / 31 Fotos
And the quickest
- Perhaps one of breakfast's worst qualities is its rushed nature. The market spurs it on, however, with toaster strudels, frozen waffles, yogurt drinks, pancake mix, and various other near-instant breakfast options that come as a result of technological advances and busy schedules. Source: (How Stuff Works) Ready to slow down? Try experimenting with these healthy yogurt combo ideas
© iStock
30 / 31 Fotos
Why are certain foods only eaten at breakfast?
You'll be surprised at who's making the decisions...
© iStock
Bacon and eggs, cereal and milk, sausage and biscuits, toast and coffee...
Are you thinking of breakfast? If you’re from the Western world, these are foods often reserved for the "most important meal of the day," with some restaurants going so far as to only sell them between certain hours. It's even made "All Day Breakfast" a tantalizing offer.
But why is there a category of food reserved for the mornings, and who decided what that would be? There are a host of influences that have shaped the concept of breakfast, and you’d be surprised how many ideas of healthy breakfasts have been informed by marketing schemes. Click through for a look at how some foods became beloved breakfast staples.
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