Generation Alpha may still be in their formative years, but their impact is already rippling through the cultural and commercial landscape. Born between 2010 and 2024, Gen Alpha is growing up with technology in hand and a strong sense of social values, ready to change how we shop, eat, and connect. By 2029, as many of them step into adulthood, their collective spending power could top US$5.5 trillion, according to Mintel market research.
From how they snack to what they stand for, Gen Alpha’s values and expectations are rewriting the rules, especially around food and drink. Click through this gallery to see how their habits might impact us all.