From frozen cucumbers on faces to jaw-smashing surgeries, “looksmaxxing” is the latest toxic trend sweeping across social media, promising young men the 'perfect' face and the 'perfect' life. But behind the viral routines and extreme self-improvement methods lies a dangerous obsession: body dysmorphia, misogyny, and even self-harm. So, why are so many men risking their health for an unattainable ideal?
Click on to uncover the disturbing truth behind looksmaxxing, and why experts warn it’s more than just a skincare routine.