The global food market is currently facing an unexpected crisis as the
protein obsession sweeps the globe. Grocery store shelves are packed with protein products, from the traditional bars to chips, sodas, and candies, as consumers look for easy ways to boost their macros.
This global trend has triggered a major shortage of whey protein, which is a key ingredient used in many of these snacks. Prices are at record highs, some suppliers are sold out, and manufacturers are scrambling for alternatives.
In this gallery, we examine what is fueling this massive nutritional trend, how it affects your wallet, and what businesses are doing to find smart alternatives. Click on to find out more.