We all know the feeling of picking up a cell phone to check one message, only to look up a whole hour later. Short-form content has taken over our screens, offering a constant stream of fast entertainment.
The content feels fun and light-hearted, but the systems running behind the screen are highly advanced and carefully planned. Developers designed these platforms specifically to hold your attention for as long as possible.
This gallery explores how social media content compels users to spend more time scrolling, and how you can break away from this. Click on to know more.