Insights from the largest cross-cultural study

Some 117,000 people across 40 countries

Stars Insider

20/01/21 | StarsInsider


The Hofstede cultural factor analysis was designed to examine cultures based on a worldwide survey of employee values by IBM. It compares the answers of 117,000 people across 40 of the largest countries. What’s more, it's generally accepted as the most comprehensive framework of national culture values by those studying business culture.

Similarities and differences in cultures, it shows, are not entirely predictable. This is determined when considering the geographical closeness of some countries and their massive differences in culture.

Intrigued? Click through this gallery to learn some fascinating insights regarding the cultures of the world.


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