Heuristics and biases: why we struggle to make objective decisions
All about our extraordinary cognitive processing methods
The human body is exceptional. We are capable of making decisions at lightning speeds. Due to our high processing power, we have been able to outsmart predators, create food and shelter, and procreate. However, the cognitive functions that were necessary during the hunter-gatherer period are not so well suited to modern life. While they may help us to be fast, our cognitive biases often distort the way we think and result in us making worse decisions.
It was only in the last 100 years that psychology turned its head to understand the way the brain makes decisions and how our conscious minds feature in the process. Research shows that we all experience cognitive biases to a high degree. However, all is not lost: there are methods that help the human brain overcome these biases and make more balanced, informed decisions.
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