You're probably familiar with a number of generations, namely baby boomers, generation X, and millennials, to name a few. But have you ever heard of the Elastic Generation? Well, the Innovation Group published a report looking at what they call the Elastic Generation: women aged between 53 and 72. The report delves deep into who they are, what they do, and how they live.
Intrigued? Browse through the following gallery and learn more about the Elastic Generation.