What does "clean beauty" really mean?
Is it more than just a marketing ploy?
When it comes to cosmetics and skincare, shoppers are increasingly looking for products that won't damage their bodies or the environment in the pursuit of beauty. The words "clean beauty" can make a product seem instantly appealing, but what does the term actually mean? In a largely-unregulated industry, these beauty buzz words entice eager consumers, even when it's not clear what they are buying into. Ready to cut through the hype? Click through the following gallery to discover what clean beauty really means.
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