Italy’s competition authority (AGCM) fined Shein €1 million (US$1.16 million) for misleading environmental claims on its European website. The probe found sustainability messages, particularly around the “evoluSHEIN by design” collection, vague, exaggerated, or false, including recyclability and emission reduction pledges that conflicted with rising emissions. This comes just weeks after France imposed a €40 million (US$46 million) fine for similar violations.
Greenwashing refers to the use of marketing tactics to falsely convey environmental responsibility. In some cases, the products don’t just harm ecosystems; they also mislead well-intentioned consumers. Want to avoid falling for eco-marketing traps? Click through to learn how greenwashing works and how to spot it.