Ferrari unveiled the Luce, its first all-electric vehicle, on May 25—a bold move that sets the carmaker apart from rivals like Porsche and Lamborghini, which are scaling back their EV ambitions due to lack of sales.
Designed in collaboration with legendary Apple designer Jony Ive and his studio LoveFrom, the Luce breaks Ferrari's traditional mold in several ways. It's a four-door car and the brand's first five-seater, engineered to attract affluent families who want luxury and practicality alongside performance.
Priced at around US$640,000, the Luce will begin reaching customers in late 2026. To preserve the emotional connection Ferrari owners crave, the car amplifies the natural vibrations and sounds generated by its electric powertrain—a clever workaround for losing the roar of traditional V8 and V12 engines.
The car features four electric motors, over 1,000 horsepower, and a top speed of more than 310 km/h (193 mph), this while maintaining agility—crucial for a car that weighs more than 2.2 tons.
Indeed, Ferrari is one of the most prestigious names in the history of motorsport and vehicle manufacture. Named for Enzo Ferrari, the Italian racing driver who founded the company in 1939 in Modena, Ferrari is today an $82 billion-plus luxury brand, its cars some of the most sought after in the world. But how did Ferrari evolve, and what makes it so unique among high-end automobile marques?
Get into gear and drive through a brief history of Ferrari with this gallery. Click on for more.