A deep dive into nudge theory

Take a closer look at this elusive phenomenon

Stars Insider

09/08/22 | StarsInsider

LIFESTYLE Behavior

Since nudge theory was popularized in 2008 by scholars Richard Thaler and Cass Sunstein, it has pervaded many areas of our lives. It has applications in government, business, health care, and even fundraising.

As a concept, nudge theory is not too tricky to grasp. The basic idea is that by shaping the environment of an individual or group, it is possible to influence their decision-making.

Nudge theory has many applications in our daily lives, but it is not without its problems. Indeed, there are critics who question its morality, in addition to its effectiveness.

Intrigued? Check out this gallery to learn all about nudge theory.

Campo obrigatório

Don’t miss out...


on the latest TV shows, movies, music, and exclusive content from the entertainment industry!

I accept terms & conditions and privacy policy.
I want to receive Exclusive Offers from partners (advertising)

You can easily unsubscribe at any time
Thank you for subscribing