Lost in translation: brands whose messages hilariously failed abroad

These companies totally missed the memo on global branding

Stars Insider

01/06/23 | StarsInsider


Expanding your business into new territories is exciting, but it comes with its own set of challenges—and translation is a big one. When you're globalizing a brand, it's always a good idea to check whether your name, logo, or tag line means something different in the regions where you're branching out. You may think translation is a small detail, but linguistic marketing fails can pass through the ranks easily, and these big brands can prove it to you. 

Click on to discover brands who got really lost in translation. 

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