Social media makeup trends, sci-fi skincare, and sunflower shoot extract...the beauty world's bent for the bizarre knows no bounds. From the hair, nails, and complexion directions being taken by celebrities, to the tentacles of new tech reaching deeper into the cosmetic space, and the elevation of scent in our day-to-day, the industry is welcoming many exciting developments as we enter a new year.
Intrigued? Click through the gallery to discover 2024's incoming beauty trends.