Political sloganeering has dominated politics across the world for many hundreds of years. In the United States, presidential election campaigns as far back as the mid-1800s saw the use of short and catchy taglines to influence voting. Today, creating a clever and memorable phrase to promote a candidate or political party remains critical to voter awareness and education. In fact, slogans serve as a way to index and spread the narrative associated with the candidate's campaign.
In this gallery, we remind ourselves of the power of the political slogan and how it's been used in previous US presidential campaigns. Click through and read about the war of words in the bid for the White House.