Building trust and engagement with the savvy silver consumer

The generation you need to be paying attention to!

Stars Insider

19/04/24 | StarsInsider


Enter the world of the silver generation: a place where age is not a limitation, but, instead, a badge of honor, marking a lifetime of achievements, adventures, and wisdom. Beyond the stereotypes about this aging group of people lies a driving force with significant purchasing power and a desire for authenticity. From their never-before-seen embrace of technology, to their unwavering brand loyalty, these seasoned individuals are reshaping industries and challenging conventional marketing strategies.

From this group comes the term “granfluencers,” whose niche expertise of the 65 and up market meets social media savviness and represents the silver generation better than ever before. Curious? Click through to learn more.

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