Lego has announced its biggest innovation in decades: the Smart Brick. It looks and connects like a regular Lego piece, but contains electronics that sense other Smart Bricks and minifigures, responding with lights and sounds.
Unveiled by the company at the 2026 Consumer Electronic Show in Las Vegas, the brick runs on two AAA batteries and connects via Bluetooth.
Lego is one of the most popular toy brands in the world. Consisting of interlocking plastic bricks, Lego is all about constructing creativity. From its humble origins in Denmark to becoming a global sales phenomenon, Lego is enjoyed as much by grown-ups as the kids it was originally designed for. So, how did such a simple idea become so beloved by millions?
Click through and build up a picture of the amazing world of Lego.