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The origin story of shopping mall Santas

From tradition to retail, this is how Santa became an icon in holiday commerce

The origin story of shopping mall Santas
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© Getty Images

Isabela Neves
13/12/2024 18:00 ‧ 5 months ago | StarsInsider

LIFESTYLE

Christmas

The tradition of shopping mall Santas dates back to the 1800s. Originating in small shops that became the early centers of holiday commerce, drawing crowds and boosting sales, live Santa appearances quickly became a central part of holiday shopping. Over time, the role of Santa expanded. Influenced by social movements and the growing commercialization of the holiday season, a more inclusive tradition continues to bring joy to families across around the world.

Click through for the origin story of shopping mall Santas. 

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