The rise of social media lifestyle content and television programs that highlight the importance of developing one’s personal style is also reflected in the shopping experience that brands seek to emulate. Lifestyle content, which was formerly published in fashion magazines geared toward a specific socio-economic class, has gone public. A store is not just a place where you buy products. Many brands now wish to turn shopping into an experience. As soon as you walk in, you should not only identify with the context but become submerged in it.
Curious to know more about the brands making their stores a lifestyle experience? Click on.