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Product reviews -

When consumers want to buy something, YouTube can help sway their decisions. Over 50,000 product review videos on YouTube were watched on mobile within the last two years.

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Most common age group -

Users on YouTube span across a wide range of age groups. However, the most common group is made up of 25 to 34-year-olds.

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Recommendations -

A whopping 70% of the watch time on YouTube is due to the advanced recommendation algorithm. This algorithm learns what someone likes or prefers and then suggests similar content.

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Brands -

More than 90% of people have said that they discovered new brands or products on YouTube. Given the reach youTube has, this can be a great place for brands to advertise. 

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Hours uploaded -

Would you believe that 12,000 hours of video content is uploaded to YouTube each day? Well, it's true! Creators are continually developing engaging content.

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Internet traffic -

YouTube accounts for 37% of the world's mobile internet traffic. People use YouTube for many reasons and often rely on it as a trusted source.

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Mobile devices -

Mobile devices account for 63% of views on YouTube videos. It can be so easy to pull out your phone while commuting or while relaxing in the evening and watch YouTube videos.

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American creators -

The creators who earn the most revenue from YouTube are those found in America. Revenue on YouTube is measured by the amount earned per 1,000 views, a figure known as Revenue per mile (RPM).

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YouTube Music and Premium -

There are over 100 million paid subscribers to YouTube Music and YouTube Premium. 

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The news -

More than a quarter of news readers use YouTube to obtain news, opinions, and facts. Major players like BBC and Sky News use the platform to deliver live or pre-recorded coverage.

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Captions -

YouTube's automatic captions are usually 60% to 70% accurate. Creators should speak as clearly as possible to help minimize errors.

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Value of YouTube -

In 2024, YouTube was valued at over $US30 billion. This global powerhouse is always growing and has a lot of influence.

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Active users -

As of 2024, 2.5 billion active monthly users called YouTube home. It delivers tailored search results and covers a broad range of topics ranging from comedy to health and wellness as well as much more.

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First quarter of 2024 -

In the first quarter of 2024, YouTube generated $8.1 billion.

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Live content engagement -

YouTube has stood the test of time and today, 10 million users engage with live content on YouTube every day.

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Most subscribed channel -

The most subscribed channel on YouTube belongs to Mr. Beast. This content creator is known for putting on large stunts such as giving away a private island and being buried alive.

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English -

While it's possible to use YouTube to learn and practice other languages, 66% of videos are in English. 

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Retail shoppers -

More than 40% of retail shoppers have bought products they saw on YouTube. 

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Carbon neutral -

YouTube is aiming to be carbon neutral by 2030 through carbon-free energy use, carbon offsetting, and making its buildings more sustainable.

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Ethnically diverse -

YouTube is multicultural and 41% of YouTube users from the US are ethnically diverse. According to Think With Google consumer insights, Hispanics make up the largest portion.

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One in three humans -

YouTube can be an extremely powerful platform for advertising. Ads there have the potential to reach one in three humans on Earth.

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Health-related videos -

In addition to simply being entertained with YouTube videos, users can also improve their health and wellness. Health-related videos are used by 59% of adults in the US.

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Creators on the platform -

YouTube has over 63 million creators on its platform. These creators have access to tools and analytics to help them boost their online presence. 

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Male versus female users -

YouTube's total users are 54.4% male and 45.6% female. Different age groups can show different percentages, but in general, there is a relatively close split amongst genders.

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Per session watch time -

Users on YouTube usually watch content for about 40 minutes each session. The sheer amount of content available, plus the tailored algorithm, draws users in and keeps them hooked.

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Educational videos -

More than 500 million educational videos are viewed on YouTube every day. Videos can include tutorials, documentaries, and training sessions from teachers and professors.

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Countries and languages -

YouTube is available in more than 100 countries and supports more than 80 languages. This global presence is quite impressive!

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Top earner -

Mr. Beast is YouTube's top earner making about $82 million within the last year.

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Partner program -

YouTube supplies its creators with a "Partner Program" platform which enables creators to earn revenue through ads and other monetization features.

Sources: (Charle)

See also: Ways social media has changed over the past decade

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