In 2021, Molson Coors launched a bold advertising experiment ahead of Super Bowl Sunday: targeted dream incubation (TDI). Their goal? To influence nearly 100 million viewers to dream of Coors beer in pristine mountain settings—and then wake up craving it. Dubbed "the world's largest dream study," the campaign rewarded participants with discounted beer and sparked viral engagement. With this move, Coors signaled a new frontier in marketing, one that doesn’t just sell a product but infiltrates the subconscious.
So, how exactly does the future of advertising look, and could it really be so dystopian? Click through to find out.