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How businesses targeting older adults are raking in big bucks

Businesses are targeting the wealthiest generation that ever lived

How businesses targeting older adults are raking in big bucks
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StarsInsider
27/08/2025 12:00 ‧ 5 hours ago | StarsInsider

LIFESTYLE

Business

Did you know that baby boomers are considered the wealthiest generation there's ever been? Businesses certainly do, and some companies are targeting this age group to capitalize on its spending power. Advertisements geared towards baby boomers are following the trend, appealing to the aging audiences associated with specific television programs, special events, and even game shows.

Curious to know more about how businesses are shifting to cash in on baby boomers? Click on.

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