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Kylie Jenner’s US$50 million Victoria’s Secret diamond fantasy bra is up for sale

The Jacob & Co. design features 4,410 natural diamonds and a 75.54-carat yellow diamond

Kylie Jenner’s US$50 million Victoria’s Secret diamond fantasy bra is up for sale
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StarsInsider
22/10/2026 09:30 ‧ 2 weeks ago | StarsInsider

LIFESTYLE

Money

The Victoria’s Secret Fantasy Bra may soon be flying to a new owner.

The iconic design made its return at this year’s show on October 18, when Kylie Jenner wore it. Now the one-of-a-kind, diamond-encrusted Jacob & Co. lingerie piece is set to be sold. A brand representative confirmed to People on October 21 that it will be “available for private purchase” through the jeweler.

Vogue reported that the latest version weighs 4 lbs (1.8 kg) and features 4,410 natural diamonds, including a 75.54-carat radiant-cut Fancy Vivid yellow diamond. Its US$50 million valuation makes it the most expensive Fantasy Bra to date, topping Gisele Bündchen’s $15 million bra from 2000. The Victoria’s Secret website said Jacob & Co. founder Jacob Arabo aimed to “create the most expensive Fantasy Bra ever made” while co-designing it.

Jacob & Co. has not disclosed how much the Fantasy Bra will sell for.

Indeed, throughout history, humanity has invested staggering sums of money into creating things with the hope of reflecting our deepest desires and achievements. From diamond-encrusted bras to feats of engineering and science, some of humanity’s creations have certainly broken records, as well as the bank.

It should be noted that there are some things that have been built, like the Taj Mahal in India or the Great Pyramid in Egypt, whose value at the time of its construction cannot be measured today despite requiring a significant cost. Nonetheless, we’ve assembled a list that includes those things that have a known price tag.

Intrigued? Click on to see which creations and inventions have required the biggest budget.

All figures in USD.

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