We hear the phrase “virtue signaling” tossed around a lot, but what does it really mean, and, more importantly, why does it matter? At its core, virtue signaling is the act of expressing moral values to gain social approval. It’s not new, because humans have been doing this for centuries as a way to build trust and survive in groups.
But in today’s hyper-visible digital world, virtue signaling can be seen as shallow or performative. Yet it still plays a powerful role in shaping public opinion and social norms. From brands to influencers to everyday people, many now feel pressure to be visibly virtuous.
So, when does virtue signaling become meaningful, and when does it miss the mark? Click on to find out.