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Why do people feel the urge to squeeze cute things to death?

Our emotional response to seeing something cute

Why do people feel the urge to squeeze cute things to death?
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StarsInsider
17/11/2025 09:00 ‧ 3 hours ago | StarsInsider

LIFESTYLE

Psychology

The human brain is truly a remarkable thing. It often experiences some strange and fascinating emotional responses that can sometimes seem unexplained. One of them is the feeling we get when we encounter something cute and find ourselves filled with the urge to squeeze it.

This is called "cute aggression," and it is one of the many ways in which humans regulate their emotions. But why does the human brain behave like this? Click on to find out.

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