Pareidolia is the tendency to see faces or familiar shapes in objects, patterns, and even shadows. It happens because the human brain is extremely sensitive to anything that resembles a face, which helps us react quickly to people, animals, and possible threats. This rapid pattern-spotting ability likely helped early humans survive in uncertain environments.
Scientists also study it to understand how the brain interprets the world, especially when information is unclear. Some researchers believe it may boost creativity, mood, and problem-solving because it encourages people to look at things in new ways.
In this gallery, we explore the science behind pareidolia and why our minds are so ready to see what isn’t there. Curious? Click to know more.