Subliminal shopping? How brands secretly seduce you in movies

The most iconic examples of product placement on the big screen

Stars Insider

06/06/24 | StarsInsider

MOVIES Branding

Hollywood is a racket, and that's no secret. To keep on making the movies that we love so much, sometimes the big bosses have to make deals with other companies to help cover costs. Lots of times, product placement is seamlessly slipped into films so subtly that most viewers don't even notice it. Other times, brand placement is about as subtle as a punch in the face and otherwise enjoyable films can start to feel like never-ending commercials. However well filmmakers may or may not handle it, product placement is an established part of Hollywood that is here to stay.

Click on to look back at some of Hollywood's most brazen uses of product placement.

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