This is why artists and fans are turning on Ticketmaster

BTS fans protest against dynamic pricing on Twitter as Hybe follows Ticketmaster's footsteps

Stars Insider

03/05/23 | StarsInsider

MUSIC Concerts

With the return of major acts like Taylor Swift and Beyoncé to the tour circuit after many years, there's been a great deal of talk about the price of concert tickets recently. If you're one of the millions of fans who went through hell and back to try to buy a ticket, a process which Swift likened to "several bear attacks," then you know exactly why. Something is wrong with the concert ticket industry, and Ticketmaster is at the heart of it. Their decades-long domination of the US market is coming back to bite them as fans accuse them of price-gouging and exploiting their position.

And sadly their influence is reaching all the way to Korea where Hybe Corporation has reportedly taken on a system used by Ticketmaster to adjust ticket prices in real-time based on demand, wherein many people in the US ended up paying much more than they intended because their ticket price changed without notice before checking out. #NoDynamicPricing became one of the world's top trending hashtags as BTS fans decried Hybe's exploitation of the Army fanbase, many of whom can no longer afford to see the beloved K-pop band despite members of the band having previously expressed that they could even perform concerts for free for their fans. 

The spread of harmful practices like dynamic pricing is concerning as Ticketmaster's reputation continues to take a beating in the court of public opinion. Click through the following gallery for a breakdown of the Ticketmaster scandal, and the artists whose concerts have been affected.

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