Bad Bunny is set to take center stage at the Super Bowl LX halftime show in 2026, marking another milestone in the reggaeton star’s meteoric rise. The announcement was made on September 28 during the 'Sunday Night Football' game between the Dallas Cowboys and Green Bay Packers.
The news followed weeks of speculation and was confirmed in a collaboration post between the NFL, Apple Music, and Roc Nation. In the teaser video, Bad Bunny sits atop a goal post on a beach, wearing a traditional Puerto Rican pava hat, as his hit ‘Callaíta’ plays in the background.
Speaking about the honor, Bad Bunny said: “What I’m feeling goes beyond myself. This is for my people, my culture, and our history.”
Browse through this gallery to revisit some of the most iconic Super Bowl halftime performances in history.