The United Nations World Tourism Organization (UNWTO) has released its 2024 year-in-review data, confirming that after a long four years, the tourism industry has rebounded to its pre-pandemic figures. Approximately 1.4 billion people traveled internationally last year, a figure representing 99% of the numbers recorded in 2019, the last full year before COVID-19 disrupted global travel. This marks the recovery of international tourism from its worst crisis ever.
In this gallery, we look at the key factors driving this remarkable recovery, the emerging trends in global travel, and what the future holds for the tourism industry in 2025 and beyond. Click on the next slide to proceed.